Randy Petway

Last Thursday, as the world was entranced with the launch of the latest social media sharing app, the life-streaming Periscope for iOS, Publishing Perspectiveshosted its, "Designing Books for Tomorrow's Readers," by New York City. Throughout, speakers reiterated, rephrased and rehashed one phrase time and time again when it comes to reading millennial readers: "be authentic."

"Trying to speak to millennials in their own voice can backfire, it's like an adult crashing a kids party," said Raymond Braun, Social Marketing Manager for YouTube, and the man responsible for curating content for some of YouTube's 150 million social media followers.

“I won’t be talking much about the future, and I won’t use the word ‘publishing’ very often.” A funny way to begin a talk called “A Futuristic View of the Publishing Industry,” but Publishing Technology COO Randy Petway’s take on the topic at yesterday’s Publishing Technology Executive Exchange at the wine cellar of Del Frisco’s on the Avenue of the Americas in New York City was apt indeed, focused as he was on the way consumers discover and purchase content.

That bit of semantic gymnastics on Petway’s part had to do with what he described as the difference between trends and realities. Trends are things that people think are going to happen; the "future" of publishing, however, is already happening—a reality—he explained.

By Brian Howard “I won’t be talking much about the future, and I won’t use the word ‘publishing’ very often.” A funny way to begin a talk called “A Futuristic View of the Publishing Industry,” but Publishing Technology COO Randy Petway’s take on the topic at yesterday’s Publishing Technology Executive Exchange at the wine cellar of Del Frisco’s on [...]

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