Last Thursday, as the world was entranced with the launch of the latest social media sharing app, the life-streaming Periscope for iOS, Publishing Perspectiveshosted its, "Designing Books for Tomorrow's Readers," by New York City. Throughout, speakers reiterated, rephrased and rehashed one phrase time and time again when it comes to reading millennial readers: "be authentic."
"Trying to speak to millennials in their own voice can backfire, it's like an adult crashing a kids party," said Raymond Braun, Social Marketing Manager for YouTube, and the man responsible for curating content for some of YouTube's 150 million social media followers.
