Raymond Royer

Almost 150 publishers in the United States, Canada and Europe are committed to eliminating their use of papers that contain fibers from endangered forests. Nearly 15 book papers with strong environmental attributes have been developed in North America in the past few years. But what came first—the chicken or the egg? Was it market demand from publishers and printers that spurred paper development? Or was it the product development efforts of mills and suppliers that made available new options and prices that appealed to publishers? It was and will continue to be both, and the more each link in the supply chain talks to one

In looking back on 2001, the state of the pulp and paper market can be best described as volatile. And as the strains of "Auld Lang Syne" fade away, the outlook does not appear to be any more stable for the coming year. In fact, due to the dipping economic outlook that many pundits predicted months ago, paper buying has taken on a renewed set of competitive objectives starting foremost (and not surprisingly) with affordability. Since slower publishing demands contributed to a waning paper market throughout 2001, according to the Labor Department's International Price Program, buying habits have been greatly affected. Coupled with international

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