You walk into the bookstore, past the tables of "Books for This Month's Holiday," and find your way to the Foreign Language section. Bring up your bébé in French; speak Chinese like a Tiger Mom; have a conversation in Russian that would warm the cockles of Putin's heart—it's all here. And if you already know a foreign language—Spanish, say—you'll also find novels and self-help books right next to "500 Spanish Verbs."
First Spanish-Language Mass Market Program to Publish Best-Selling Titles in Mystery, Thriller, Romance Categories New York, NY (September 29, 2005) - Coinciding with Hispanic Heritage Month, HarperCollins Publishers announces the launch of the company's pioneering "Mass Market en Español" initiative, aimed at providing a selection of the publishing house's most popular authors to America's burgeoning Hispanic market. The program begins in October 2005 with the Harper/Rayo paperback co-imprinted publication of La Noche de la Bruja Muerta (the Spanish language edition of Kim Harrison's bestselling Dead Witch Walking). It is aimed specifically to meet the demand in the Spanish-language book market for high visibility titles with