Revere

Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.

Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."

Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."

Reach Brian at BrianJud@BookMarketing.com or visit his website at www.PremiumBookCompany.com

A marketing platform does not simply happen as the result of having a large following on Facebook, Twitter and LinkedIn. It is the planned result of cultivating information brokers (as Malcolm Gladwell calls them), people who are the Paul Reveres of their networks. When they talk, people listen and are more likely to take their recommended action. You are the kingpin in your network, creating and coordinating the links between the two parts of a successful platform: the messengers and the intended recipients.

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