Robert Andrews

Moderator, Robert Andrews, Senior Editor, International, paidContent/GigaOM Nick Bogaty, Director of Busines Development, Digital Publishing Group, Adobe Systems:  Started software project with Wired three years ago.  Great initial excitement when iPad come out.  But now are at the point of growing real businesses with real content, real advertising and real subscribers.  Provide software creation tools [...]

Moderator: Robert Andrews, Senior Editor, International, paidContent/GigaOM:   Thomas Bella, CEO,Piano Media:   sets up paywall for two countries in Europe.  When pay get premium content for all other newspapers they handle.   Created to lower the barrier to payment.  Split revenue with producers based on where the payment was made and what the user looked [...]

Lulu CEO and founder Bob Young talked to Paid Content's Robert Andrews at this week's World E-Reading Congress in London. What's interesting about Lulu's revamped approach is they seem to have recognized that, to succeed, authors need to know how to think and act like publishers—which, in effect, is leading to a new generation of publishers cast as service providers catering to independent authors. Lulu is revamping its business model to cater to them.