Robert Rose Archives - Book Business

November 18, 2013Lynn’s Takeaway Tip for Today

Last week in NYC, about 160 people attended the Content Marketing Master Class, which Publishing Executive co-hosted, along with our sister publication Target Marketing and content marketing guru Joe Pulizzi’s Content Marketing Institute. Some fabulous and energetic speakers such as Robert Rose addressed in specific and practical ways: What can we do to make a change in our business so that we can start using content marketing?

October 22, 2012PR Newswire signs on as Content Marketing World NYC Gold Sponsor

Content Marketing Institute (producer of the celebrated Content Marketing World conference), Target Marketing and Publishing Executive magazines are proud to announce that PR Newswire has signed on as the Gold Sponsor of their exclusive one-day eventóContent Marketing World NYC.

The day-long workshop event will focus on strategies for creating exceptional content to engage audiences and promote business growth. Leading the workshop are premiere content marketing experts Joe Pulizzi (founder of Content Marketing Institute) and Robert Rose (founder of Big Blue Moose).

October 2, 2012Content Marketing World NYC Announced—One-Day Intensive Master Class

Content Marketing Institute (producer of the celebrated Content Marketing World conference) has partnered with Target Marketing and Publishing Executive magazines to produce an all-new, exclusive one-day event—Content Marketing World NYC.

The day-long workshop event will focus on strategies for creating exceptional content to engage audiences and promote business growth. Leading the workshop are premiere content marketing experts Joe Pulizzi (founder of Content Marketing Institute) and Robert Rose (founder of Big Blue Moose). They’ll focus on topics like story generating, developing pillars of content, story mapping, and content marketing campaign execution.