Robin Sayetta

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

As the book publishing industry continues to shift and evolve, many publishers are seeking to incorporate additional revenue streams into their existing business models. One channel that more and more publishers are experimenting with is product licensing—allowing the use of a brand name, patent or other proprietary right in exchange for a fee or royalty.

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