Roger Hall

For Roger Hall, determining how to extend a successful print publishing business online is no academic exercise. Hall, the senior vice president of scholarly book and journal publisher Haworth Press, has overseen the expansion of the company’s operations from a handful of publications to more than 100 books and 226 quarterly journals. Hall says Haworth succeeds because the company identifies social, behavioral and library science niches, among others, and uses a flexible printing strategy to extract the maximum return from small print runs. “You don’t need to have 20,000 subscribers to a journal to make a profitable business,” Hall says. “Four hundred to 600