Sasha Norkin

“Search drives sales,” said Google’s Gavin Bishop at a much-anticipated Monday afternoon session at the two-day Digital Book World Discoverability and Marketing conference at New York’s Metropolitan Pavilion. Bishop delivered results from a study the search giant did of 250 New York Times bestselling titles from 2010-2012, analyzing 130,000 search queries on said titles across laptops, smart phones and tablets.

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