Shawn Yeh

Livrada, a company developing new types of e-book gift cards, has raised a seed round of funding. Combined with earlier support from friends and family, the company has now raised a total of $1 million.

The startup’s first products were gift cards for specific e-book titles sold in Target and other stores. So if you want to buy something for a bookworm friend who’s embraced e-reading, you can essentially give them a specific book, not just a generic gift card to Amazon or the iBookstore.