While only the most severe of futurists predict print's total demise, most publishers have accepted that digital products need to be a slice of their revenue mix, and a growing slice at that.
Yet it's one thing to recognize that change must happen; it's quite another to enact that change, especially when you can't exactly hit pause on your business while you reconfigure your workflow, to say nothing of tackling that massive backlist.
That's why many publishers are turning to the wide world of service providers who make it their business to help publishers solve digital content and digital transition issues.
