Sriram Peruvemba

Heather Fletcher is senior content editor with Target Marketing.

David Renard, Partner, mediaIDEAS, moderator: most of the mindshare, not necessarily the market, is going to tablets.  Everybody relying on a walled garden right now for selling ebooks and this makes publishers into technology companies.

Sriram Peruvemba, Chief Marketing Officer, E Ink Holdings: owned by a paper company! Over a billion dollars in revenue last year. In the case of textbooks believe that everything will go electronic.  Find the biggest pull is in the developing countries that do not have the funds to build libraries.  With third generation of e-ink achieved most of their goals and now working on color.

According to recent studies, big things are on the horizon for e-readers in terms of growth and revenue. A recent mediaIDEAS report forecasted that 6 million e-paper display-based e-readers will be sold in 2010—nearly six times the number (1.1 million) sold in 2008. By 2020, the report predicts global annual e-reader sales will reach 446 million units with a value of more than $25 billion. Another study, by research company DisplaySearch, says that e-paper display revenues will reach $9.6 billion by 2018.

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