Steven King

The Neanderthal man had the same reasons we do for wanting better print technology: More Neanderthals could "publish" their ideas, to make them available to others. Initially, man could only "publish" his ideas verbally. Better printing methods—that is, the advent of cave painting as communication—enabled those who had something to say to make what they had to say available for others to read. However, cave painting was not portable, and it was "expensive." Then, man began chiseling language onto stone tablets—6,000 years ago. The written word was portable. But it was still expensive and time consuming. Despite modern advances in printing technology, the publishing industry still lives