Much has changed in the way authors publish and promote their books. With the growth of online book sales, consumer adoption of digital books, and social media, even more channels are available for authors and publishers to connect to audiences.
(Press Release) NASHVILLE, Tenn., August 3, 2010—The A Group, a full-service marketing agency and technology firm specializing in the Christian and non-profit sectors, announced the launch of a new brand development and consulting division. The initiative will be led by retail and publishing veteran Tami Heim, who has come on board as a partner at The A Group. The division will construct branding platforms for all types of content creators, with an initial focus in the publishing sector.