It has to be some kind of sign of the times that none of the expert presenters at the 8th Annual Making Information Pay conference of the Book Industry Study Group on May 5 bore the title of Publisher, Editor, Operations or Production executive.
Nonetheless, getting to the heart of the matter, “we can no longer go with gut instincts,” said Scott Lubeck, BISG Executive Director. … “Show me the data,” and we can point ourselves in the right direction.
Tara Catogge
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.
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