Todd Pollak

Heather Fletcher is senior content editor with Target Marketing.

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

With last week's 40th anniversary of Earth Day and the continuing coverage of the effects of the Icelandish volcanaic ash cloud, the environment has been front and center in news headlines recently. In the book publishing world, another significant environmental-themed story has emerged: The Book Industry Environmental Council (BIEC) is devising—with plans to launch mid-year—an eco-labeling program for books to identify publishers that are leading the way in reducing environmental impacts.

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