President and Publisher of Random House Children's Books, Barbara Marcus, has announced the acquisition of the Now I'm Reading product line of books from innovativeKids, a Connecticut based toy and education company.
First launched in 2001, Now I'm Reading! is a step-by-step series that guides beginning readers from their first read-along book through the self-confidence of independent reading. Since it launched, it has taught more than three million kids how to read and is said to be among the premier learn-to-read programs available today.
