Wagner Bob Wagner

Everyone who has worked with color proofs knows that proofing systems are fundamentally flawed. A color proofer represents the output of the offset press. Logic tells us the ideal proof comes from the same press as the final piece: a 'press proof'. Ideally, it would also be a sample piece—an actual bound book, folded collateral, or multi-piece direct mail vehicle—rather than a color swatch, mock-up, or comp. The high cost of offset make-ready and short-run printing make on-press proofing virtually impossible on an offset press. But with digital color presses, it's not only possible … it's happening for high-quality applications. One example: the perfect-bound book

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