Warner Books

Warner Books announced earlier this week that the New York-based publishing company is changing its name to Grand Central Publishing. The name change was agreed to in the acquisition last year by the French company Hachette Livre. The new title notably drops the word “books” to embrace publishing in the broader sense of content delivery. Book Business Extra spoke with Senior Vice President and Publisher Jamie Raab, the creator of the new name, to gain insight on the process of rebranding a well-known publishing company. Book Business Extra: Warner Books hired paid consultants and solicited Warner authors for ideas for a new

Q&A with Jamie Raab, the Publisher Behind Warner Books’ New NameWarner Books announced earlier this week that the New York-based publishing company is changing its name to Grand Central Publishing. The name change was agreed to in the acquisition last year by the French Company Hachette Livre. The new title notably drops the word “books” to embrace publishing in the broader sense of content delivery. Book Business Extra spoke with Senior Vice President and Publisher Jamie Raab, the creator of the new name, to gain insight on the process of rebranding a well-known publishing company. Book Business Extra: Warner Books hired paid

Mills have traditionally heavily promoted their high-quality papers made from virgin fiber stocks. But technological changes in recent years have made available other types of stocks—in particular: recycled, synthetic and groundwood substrates. Each of these papers offer characteristics that are different from papers made from virgin fibers. Here are a few important considerations for each of these paper stock “alternatives.” Recycled Content Many publishers are feeling pressure from environmental groups to use recycled papers, which often are sold at a premium, while the post-consumer content still hovers at around 10 percent. However, characteristics for papers used by magazines, catalogs, newspapers and flyers have improved to a

Not Just Kids' Stuff Q&A Linda Palladino by Rose Blessing Now vice president of production, juvenile books, William Morrow & Company, Linda Palladino has been working in her field for 22 years and still finds it exciting. "The day you think you know everything in book production, you might as well retire," she says. What keeps life interesting for Linda Palladino? Many things, she explains: the fast pace of technological change, the many wonderful people she has had a chance to meet, including the authors, editors and illustrators of the books she works on as well as members of book production industry organizations

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