The returns are in on sales for Amazon and Barnes & Noble from the holiday sales period. Remember that “surge” that I mentioned in my last blog? Like the song says “it ain’t necessarily so.”
On the one hand, Amazon had its biggest holiday season ever, with the Kindle Fire being its number one product—specifically the “#1 best-selling, most gifted and most wished for product."
Meanwhile, Barnes & Noble sales were down almost across the board—in stores, on-line and sales of Nook. Revenues were down 12.6% from the previous year. The good news is that sales of digital content were up 13.1%, “indicating that at least those who own Nooks are using them to buy content.” While B&N would not specifically break out Nook sales they did say that after Black Friday sales “fell short of expectations for the balance of holiday.”