Ziff Davis

May 2, 2013—San Francisco—Byliner, the digital publisher and subscription reading service, today announced that Deanna Brown, former CEO of Federated Media, has joined Byliner as President. Brown brings her deep experience in digital media and publishing to the startup, which is the leading publisher in the fastest-growing segment of digital publishing.

Brown is an accomplished media executive with more than 20 years of experience, ranging from entrepreneur to Fortune 500 executive. As CEO of Federated Media, she doubled the company’s revenues and was responsible for building a network that reached 180 million unique visitors a month—outranking Yahoo, AOL, and Microsoft. Prior to Federated, Brown was President of Scripps Networks Interactive, and held Vice President and General Manager titles at Yahoo and AOL. She was CEO and cofounder of Powerful Media/Inside.com, which was acquired by Primedia, and CEO and founder of Gaming Industry News, which was acquired by Ziff Davis. In 1995, Brown cofounded CondéNet, the digital division of publisher Condé Nast.

The Web is an ever-changing animal. Keeping that in mind, the most successful online marketing executives must think in the future tense: coming up with inventive, original ideas to help publishers stay ahead of the game. Jeff Yamaguchi, associate director of online marketing for Random House Inc. division The Doubleday Publishing Group, is one such innovator, and he fills us in on a little secret—that the future tense is not enough. In June, Yamaguchi launched Doubleday’s newly revamped Web site, which uses a WordPress platform to simulate the look and usability of a blog while maintaining Doubleday’s integrity and standards as a

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