Zoe Sugg

Let's start with a number: 37 million.

That's not page views or a figure about student debt. It's the number of subscribers to the PewDiePie YouTube channel.

PewDiePie is Felix Kjellberg, a video gamer with a legion of fans he calls "bros." He's the latest in a series of YouTube stars who have decided to publish a book.

"This Book Loves You" is a collection of aphorisms, bits of wisdom-slash-jokes, paired with photos and other visuals. It's coming out in October simultaneously in the U.K., Germany, Norway, Sweden and France and

Showing the kind of ethics you would expect from the owners of Author Solutions, Penguin Random House has apparently been caught out in a lie over the launch of the bestseller Girl Online from social media celebrity Zoella (a.k.a. Zoe Sugg) previously covered in Teleread. Because, as reported in The Bookseller, Zoella was a.k.a. not-the-author, and the ghostwriter who actually penned most of the words, Siobhan Curham, received no credit. And the resulting shitstorm has been enough to drive Zoella herself off the medium that made her - the internet - at least temporarily. And now, The Guardian and

UK YouTube video blogger (a.k.a. vlogger) Zoella (a.k.a. Zoe Sugg) has become the poster child of near-instant social media auto-stardom – and now authorial success through the pre-sales of her book Girl Online, which as at the time of writing is Number One in the UK Amazon Best Seller charts, after “92 days in the […]

The post YouTube celeb Zoella shows author power of social media promotion appeared first on TeleRead: News and views on e-books, libraries, publishing and related topics.

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