30 Ways to Get Free Advertising
What if there were a way to make your book known to every potential buyer—for free? There is, and it is called word-of-mouth advertising—people talking to people. It is the most inexpensive and productive way to spread the word about your books. People singing your praises removes the aura of commercialism and instills a sense of objectivity about their recommendations. Here are 30 ideas for stimulating word-of-mouth advertising for your books in places other than the Internet:
Place your advertising message in:
- Discounted remnant space Card packs
- Co-op advertising
- Coupon books
- Chamber of Commerce publications
- Information racks in motel and hotel lobbies
- Your own show on your local cable TV station
- School newspapers
- Association newsletters
- Package inserts
- Your outgoing phone message
- Community group and association newsletters
- A magnetic sign on your car
- A vanity license plate
- “Take Ones” at tourist information centers
Post your business cards or place a flyer on bulletin boards at:
- Waiting room at auto-repair and tire shops
- Community centers
- Highway rest stops
- Grocery stores
- Shopping malls
- Car washes
- Condo party center
- Military cafeterias
- Recreation centers
- Union halls
- Bowling alleys
- Schools
- Laundromats
- Libraries
- Grocery stores
- Churches
- Categories:
- Book Distribution
- Marketing
- People:
- Brian Jud
Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.
Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."
Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."
Reach Brian at BrianJud@BookMarketing.com or visit his website at www.PremiumBookCompany.com
