Take Action, But Act Responsively
Cooperative action permits everyone to be responsive to the needs of the people upon whom they depend for success. Remember, your suppliers, distribution partners and special-sales customers need you as much as you need them. Understand and respond to their needs, and your journey through the area of opportunity will be abbreviated.
Find out how you are performing in terms of customer service. You may need to improve it by returning telephone calls the same day, shipping your products promptly, packing them carefully to reduce damage in transit, training employees to speak professionally on the telephone, handling returns quickly and always doing what you promise. Make it a habit to underpromise and overdeliver.
Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.
Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."
Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."