How to Build a Following
Authors are by nature risk takers. We present our deepest thoughts for all to see, subjecting ourselves to a variety of potential responses ranging from rave reviews to brutal derision.
As Tim Hill says, "There is one common thread among risk takers -- they need to be encouraged during the process. Risk takers sense that they have an idea from which others may benefit. They take this idea and run with it, sometimes not fully understanding where they are going or how they are going to get there. They are being fueled by passion and sheer will. No one gives them a manual or a process to follow; they are creating it as they move along the arduous path."
If we can build a strong following, more people are likely to appreciate and benefit from our messages. I thought you might enjoy this fun, three-minute video with several significant lessons about building a following: http://tinyurl.com/yc8cncj
The final lesson from the video is particularly appropriate to authors: "You need guts to put yourself out there for potential ridicule." Authors do that every day when promoting their books through media appearances, personal presentations and social media. But once the tipping point is reached, the rewards can be enormous.
Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.
Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."
Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."