How to Build a Following

Authors are by nature risk takers. We present our deepest thoughts for all to see, subjecting ourselves to a variety of potential responses ranging from rave reviews to brutal derision.

As Tim Hill says, "There is one common thread among risk takers -- they need to be encouraged during the process. Risk takers sense that they have an idea from which others may benefit. They take this idea and run with it, sometimes not fully understanding where they are going or how they are going to get there. They are being fueled by passion and sheer will. No one gives them a manual or a process to follow; they are creating it as they move along the arduous path."

If we can build a strong following, more people are likely to appreciate and benefit from our messages. I thought you might enjoy this fun, three-minute video with several significant lessons about building a following: http://tinyurl.com/yc8cncj

The final lesson from the video is particularly appropriate to authors: "You need guts to put yourself out there for potential ridicule." Authors do that every day when promoting their books through media appearances, personal presentations and social media. But once the tipping point is reached, the rewards can be enormous.