How Cell Phones Will Recommend Content in the Not-Too-Distant Future
Every year it seems our cell phones take on new roles in our lives. Long ago flip phones merely enabled you to make calls. Today's smartphones are loaded with sensors to do everything from track your health to tell you about a sale at a local store.
I think it's time for our phones to do even more and this involves the convergence of content and technology to automatically create the digital story of your life.
Imagine an app that constantly monitors your phone's location to do the following:
- Log where you were today and make assumptions about what you did in each location,
- Gather and organize content relevant to where you've been,
- Build it all into a living, growing record that you can edit and share with others.
Sounds fairly straightforward, right? Now let's think about the results of this.
One day you went to see the Reds play the Pirates in Pittsburgh at PNC Park. The app logs the event and pulls in the box score along with a couple of noteworthy articles about the game from the Cincinnati and Pittsburgh newspapers. It also saves the weather information (e.g., "partly cloudy, 61 degrees at first pitch with a high of 68 degrees") and provides interesting factoids about what happened in sports on that same day 5 years ago, 10 years ago, etc.
On another day you attend your child's college graduation ceremony. The app checks the school's calendar and determines you were indeed at the ceremony. This information is logged and because the school was kind enough to expose the graduation program to the app, it too has now been digitally preserved in your stream.
By the way, this imaginary app also offers a user network. So it knows that you went with a friend to that baseball game, and your friend is part of the app's network. This tidbit is also preserved along with all the great pictures you both took at the stadium. No longer do you have to worry about uploading or emailing photos; your app settings were already configured for two-way sharing between you and the friend who accompanied you at the game. The same goes for the graduation ceremony; now all your friends and family who are members of this service all have access to each other's pictures.
We could, of course, extend this even further... If you ordered food at that baseball game the information could be logged so you could easily track your diet. In short, any transaction that takes place on your phone could be wired into this app as well. Those transactions that aren't made with your phone could still be easily integrated: just take pictures of the receipt and the phone does the rest.
The app's goal is to provide every user with a digital scrapbook of their life. The key is to automate as much of this process as possible. Let your phone and the app figure out what to collect and you can always go in and tweak it later if you want.
There's also an enormous content opportunity here. I mentioned how the app pulls in content from newspapers but, of course, the feeds could come from anywhere. Ultimately this is a way to redeploy content based on context and preserve it for years and years. After all, one of the reasons you want to gather this information is to remember and relive the events of last week or last year. It's also an interesting way to build the story of your life, one that can be passed on from one generation to the next. I'd love to have this kind of information about my parents and grandparents, for example.
A variety of business models could be used here including free, advertising/sponsor-based and premium. Ancestry.com and other genealogy services have proven the interest we have in our past. People spend hours and hours sifting through all that historical data, making assumptions about family connections, how people met, etc. An app like this eliminates the guesswork and tells the life story you want to communicate with your friends and future generations.
Joe Wikert is Publishing President at Our Sunday Visitor (www.osv.com). Before joining OSV Joe was Director of Strategy and Business Development at Olive Software. Prior to Olive Software he was General Manager, Publisher, & Chair of the Tools of Change (TOC) conference at O’Reilly Media, Inc., where he managed each of the editorial groups at O’Reilly as well as the Microsoft Press team and the retail sales organization. Before joining O’Reilly Joe was Vice President and Executive Publisher at John Wiley & Sons, Inc., in their P/T division.