Take Action, but Act Effectively
Success occurs when you become effective (doing the right things) rather than efficient (doing things right). You can become very busy doing the wrong things right, and that will lead you away from your goals. Remember, action is not the same as accomplishment. Like the revving engine of a car stuck in traffic, you can be busy working without moving ahead.
Stop worrying about time management and think in terms of time utilization. Proponents of time management would have you allocate two hours one day to make telephone calls to arrange media appearances. But with wrong numbers and voice mail, you could call for two hours and never talk to one human being.
On the other hand, a philosophy of time utilization would have you continue calling within a reasonable period until you arranged meetings with a specific number of television producers or corporate buyers. Here, the emphasis is on results rather than on the activity of making calls. So, instead of blocking off chunks of time to conduct certain tasks, make a list of what you want to accomplish in that same time period. Then perform the work that will accomplish your goals.
Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.
Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."
Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."