Top Ten Marketing Buzzwords Defined
One buzzword in today's business world is "marketing." However, people are often confused about what marketing really is. Well, here are Definitions of the Top Ten Marketing Terms.
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You're an author and you see someone at a party. You go up to that person and say, "I've got a great book." That's Direct Marketing.
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You see someone at a party. You go up to the person and get a telephone number. The next day you call and say, "Hi, I've got a great book." That's Telemarketing.
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You're at a party with a bunch of friends and you all see someone. One of your friends goes up to the person and, pointing at you, says, "She's has a great book." That's Advertising.
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You see someone at a party; you straighten your clothes. You walk up to the person and pour a drink. You say, "May I?" and reach up to brush a off a crumb, and then say, "By the way, I've got a great book." That's Public Relations.
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You're at a party and someone walks up to you and says, "I hear you have a great book." That's Brand Recognition.
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You're at a party and you give people a pen with your book title and contact information on it. That's Sales Promotion.
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You're at a party and see someone you know. You tell the person that your friend has a great book. That's being a Sales Rep.
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Your friend's book is not what the person is looking for, and calls you for another referral. That's Tech Support.
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You're at a party and you give people your business card and ask them to tell their friends about your book. That's Personal Networking
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You're on your way to a party when you realize that there could be potential buyers in all the houses you're passing, so you climb onto the roof of one situated near the center and shout at the top of your lungs, "I've got a great book!" That's Social Networking.
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Brian Jud is the Executive Director of the Association of Publishers for Special Sales (APSS - www.bookapss.org - formerly SPAN). He is also the author of How to Make Real Money Selling Books. Brian offers commission-based sales of books to buyers in non-bookstore markets. Contact Brian at P. O. Box 715, Avon, CT 06001-0715; (860) 675-1344
Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.
Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."
Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."
Reach Brian at BrianJud@BookMarketing.com or visit his website at www.PremiumBookCompany.com
