What’s Your Mobile, Snackable Content Strategy?
February 1, 2016 at 12:52 pm

Last week I highlighted some of the more interesting findings reported in a document Google published called Micro-Moments: Your Guide to Winning the Shift to Mobile. This week I want to focus on a couple of other important points in that document as well as provide an example of how publishers need to leverage the…

The Non-Linear Reading Revolution Is Now. Here's How Publishers Are Handling It
December 3, 2015 at 11:20 am

Going mobile is more than just big pages fitting on tiny screens. Mobile requires content to be organized so that it can be quickly served up in bite-sized chunks into any of the myriad forms that users might want, because today’s consumers want their content their way, on their devices, and in their timeframes. Publishers…

Self-Publishing & Big Five Dominate Book Market, According to Nielsen
November 9, 2015 at 11:14 am

Frankfurt Book Fair 2015 is in the rearview mirror but there were a few noteworthy tidbits gleaned from the event. Nielsen’s Jonathan Stolper shared some of the more important facts and figures in his state-of-the-U.S.-market presentation. Although you can argue Nielsen’s data isn’t complete and it’s therefore far from perfect, it’s one of the few…

Why Ad Blockers Will Help Content Evolve
September 21, 2015 at 1:28 pm

Ad blocking is one of the more controversial features of Apple’s new iOS release. Apple prefers to call it “content blocking,” but it’s mostly intended to block all those pesky website ads that nag us every day. Publishers are, of course, totally freaked out at the prospect of their content being consumed without monetizing the…

How to Price Books for Retail and Non-Retail Sales
September 2, 2015 at 2:32 pm

Pricing your book properly may be the most important marketing decision you will make as a publisher. The price you choose will determine your sales, revenue, profits and opportunities for long-term growth. However, there is a big difference between pricing for sales through retail stores (including bookstores) and to non-retail buyers. You can improve your…

Why All-You-Can-Read Subscriptions Need Curation
May 11, 2015

The initial promise is compelling, especially for voracious readers. For $10-$15/month consumers get access to more content than they could possibly read in a month. That ultimately creates a bigger problem than the subscription platforms probably realize. For more than a year now I've been a subscriber to both Oyster, for books, and Next Issue,…