At the end of 2015, Democrats and Republicans in Congress surprised nearly everyone by coming together to pass the Every Student Succeeds Act, or ESSA. This law, which replaced what was known as No Child Left Behind, or NCLB, embodies the federal government’s education policies and sets guidelines for billions of dollars in federal spending.…
Last week I highlighted some of the more interesting findings reported in a document Google published called Micro-Moments: Your Guide to Winning the Shift to Mobile. This week I want to focus on a couple of other important points in that document as well as provide an example of how publishers need to leverage the…
Going mobile is more than just big pages fitting on tiny screens. Mobile requires content to be organized so that it can be quickly served up in bite-sized chunks into any of the myriad forms that users might want, because today’s consumers want their content their way, on their devices, and in their timeframes. Publishers…
Frankfurt Book Fair 2015 is in the rearview mirror but there were a few noteworthy tidbits gleaned from the event. Nielsen’s Jonathan Stolper shared some of the more important facts and figures in his state-of-the-U.S.-market presentation. Although you can argue Nielsen’s data isn’t complete and it’s therefore far from perfect, it’s one of the few…
Ad blocking is one of the more controversial features of Apple’s new iOS release. Apple prefers to call it “content blocking,” but it’s mostly intended to block all those pesky website ads that nag us every day. Publishers are, of course, totally freaked out at the prospect of their content being consumed without monetizing the…
Pricing your book properly may be the most important marketing decision you will make as a publisher. The price you choose will determine your sales, revenue, profits and opportunities for long-term growth. However, there is a big difference between pricing for sales through retail stores (including bookstores) and to non-retail buyers. You can improve your…
There is a simpler approach that publishers can implement to improve their book marketing, and it costs next to nothing to execute.
PRH unveiled a new author portal to better serve its authors, but too few publishers are supporting their most valuable resource.
To grow amid new & emerging technology, reinvention is key. Here’s a few creative ways publishers can develop new revenue streams.
There are three things publishers can do to check the accuracy of their decision-making process. Brian Jud shares those tips here.
