The goal of the content sample is to acquire new customers, right? So why are publishers settling for sample content models that are outdated and largely ineffective? Look at ebooks, for instance. Publishers mostly rely on retailers for discovery and distribution, just like how they sell the full ebook. To make matters worse, most of…
The lenses through which we read content are going to change dramatically in the future. The Wikiwand plug-in is a good example.
I’ve admitted before on this blog that I’m not a big ebook reader. Despite being branded as a tech-savvy, social-media-rampant millennial, I still prefer print reads. But I’m not a “I love the smell of old books,” person or the “I enjoy holding something tangible in my hands” type. When it comes down to it,…
I’m sure most of you bristle at the thought of curators being more valuable than creators. After all, the former have no job without the latter. I agree, but it’s not as if the content creation population is declining. In fact, that number only increases every month, and that’s what’s driving up the value of…
Simon & Schuster’s Glommable marks a growing trend in consumer-facing websites that utilize original content to collect audience data.
Joe Wikert looks five years into the future and sees an industry in which book buyers can choose from a variety of pricing models.
Publerati has decreased editing mistakes by publishing ebook versions first and waiting a year to print an on-demand version.
Joe Wikert envisions a future in which readers can seamlessly share their favorite content with one another via Bluetooth technology.
Remember the "info snacking" phrase that was somewhat buzzworthy several years ago? The thinking was that everyone was too focused on reading short bursts of content and soon no one would have the attention span to read an entire book. In fact, info snacking was one of the terms Jeff Bezos mentioned when the Kindle launched; he suggested that the Kindle would encourage more deeply engaging, long-form reading.
You've probably heard me say that we live in a print-under-glass world, one where we're consuming dumb content on smart devices. It's true simply because, as Michael Bhaskar of Canelo Publishing stated it at BEA, "publishers treat ebooks as a secondary priority."
