What Is Important to Your Customer?
March 19, 2014

Once you have a good grasp of who your customer is - or customers are - the next step is to identify which of your products and services (or combinations of products and services) your customers value. The emphasis remains on aligning the benefits you provide with the diverse needs of different customers.

Publishers Must Embrace Data-First Thinking
March 4, 2014

Much of the publishing industry is not in a data-first mindset asserts Tom Davenport in a recent article dubbed "Book Publishing's Big Data Future".  Although Davenport criticizes the publishing industry as a big data underachiever, he admits that's in part because publishers have traditionally worked through intermediaries to reach consumers. But that dynamic is changing.

Oyster Books: Disrupting the Disruptor
March 3, 2014

I recently signed up for a similar model from Oyster: $9.95 per month provides unlimited access to Oyster's 100,000+ ebook catalog. I'm sure some of these books are part of the Kindle Owners' Lending Library, so why would I pay an additional $9.95/month for Oyster?

One (hyphenated) word: All-you-can-read.

5 Predictions for Open Access in 2014
February 18, 2014

Rob Johnson is the founder and director at Research Consulting Limited and former head of research operations at the University of Nottingham. He will be leading a free webinar Open Access: The Journey So Far with the Copyright Clearance Center reviewing the progress of the OA movement and its future.

How You Can Come Up With More Marketing Ideas
February 14, 2014

Traditional thinking has a powerful undertow. Well-meaning friends, colleagues or even family members may discourage you from "rocking the boat." But in today's rapidly changing marketplace, holding steady really means falling behind. Move, evaluate, adapt, strategize and move again. Act like a professional boxer as you bob and weave, looking for weak points in your adversaries' strategies on which to launch your competitive attack.

Individual vs. All-You-Can-Read Subscriptions
February 10, 2014

As we move forward into the ever-changing digital content world, publishers have to ask themselves what type of subscription model will dominate in the future. Publishers are used to the simple individual model, where a consumer buys access for a single title (e.g., newspaper or magazine).

ReDigi Patents A "Copy-Less" Digital Content Resale Model
January 29, 2014

I love the concept of reselling your digital assets. Bought a bunch of songs you no longer care for? Resell them. Ebooks you've read and have no use for? Resell them. The used CD and bookstore model that works in the physical world will definitely be a vibrant component of the digital content world. 

Give the Gift of Publishing This Christmas
December 10, 2013

It's the holiday season and present-buying, non-profit donating and general money-spending are in full swing. Likewise, kickstarters and other crowdfunding campaigns are asking for a bit of support this holiday season to publish new books that authors and presses can't release without The People's buy-in.

Crowdfunding is nothing new. With LeanPub, PubSlush, and the recently crowdfunded publishing company Unbound, crowdfunding has officially broken into the publishing world. Even large publishers like Macmillan have created their own platforms in order to gain feedback on possible future releases, like Swoon Reads.

Metadata and the National Book Awards
November 22, 2013

Noted in NPR's Thursday, November 21 report on the National Book Award winners was that "a visibly shocked (James) McBride accepted the fiction prize. Considered the clear underdog, he said he wouldn't have minded if any of the other finalists won because they 'are all fine writers.'"

McBride's novel The Good Lord Bird is about a young slave (delightfully named 'Little Onion') who joins the abolitionist John Brown in his anti-slavery mission.