Don't Sell Books—Sell Benefits: 3 tips for increasing sales, revenue and profits by focusing on content
January 20, 2012

Stop selling your books and make more money.

This may sound like an odd notion to a publisher, but you can achieve the most success by not selling your book, but by selling the benefits potential customers will get from your book’s content. In other words, the form in which your content is sold is less important than the content itself—particularly to non-retail buyers (in corporations, associations, etc).
   
Frank Fochetta, the Vice President and Director of Special Sales and Custom Publishing at Simon and Schuster, agrees.

Judge a Book by Its Cover? Judge an E-Book by… ?
December 6, 2011

This week an article in the NY Times went viral. Well, it spread around the publishing industry anyway, so maybe we should say it had a slight head cold? The article speaks to some publishers adding special design effects on the covers of certain titles. The effects include elaborate embossing, special photographs, a shiny gold Rorschach, etc.

[UPDATE] Putting Toothpaste Back in the Tube: Solving the Library "Problem"
November 17, 2011

By definition, libraries have always served as a “threat” to publishers—why pay for it, when you can get it for free at your local library? And yet, libraries and publishers have existed side-by-side. I think a point that gets missed is that when you give people an opportunity to open their minds up, to explore and dream you create additional demand.

[UPDATE] Putting Toothpaste Back in the Tube: Solving the Library "Problem"
November 1, 2011

By definition, libraries have always served as a “threat” to publishers—why pay for it, when you can get it for free at your local library? And yet, libraries and publishers have existed side-by-side. I think a point that gets missed is that when you give people an opportunity to open their minds up, to explore and dream you create additional demand.

Can You Read This?
August 16, 2011

On a recent Saturday, the Book Industry Guild of New York held its 19th annual Softball Tournament in Central Park to support the Literacy Assistance Center (LAC).

For Publishers, It’s All about the Data
May 9, 2011

It has to be some kind of sign of the times that none of the expert presenters at the 8th Annual Making Information Pay conference of the Book Industry Study Group on May 5 bore the title of Publisher, Editor, Operations or Production executive.

Nonetheless, getting to the heart of the matter, “we can no longer go with gut instincts,” said Scott Lubeck, BISG Executive Director. … “Show me the data,” and we can point ourselves in the right direction.