Don't Sell Books—Sell Benefits: 3 tips for increasing sales, revenue and profits by focusing on content
January 20, 2012

Stop selling your books and make more money.

This may sound like an odd notion to a publisher, but you can achieve the most success by not selling your book, but by selling the benefits potential customers will get from your book’s content. In other words, the form in which your content is sold is less important than the content itself—particularly to non-retail buyers (in corporations, associations, etc).
Frank Fochetta, the Vice President and Director of Special Sales and Custom Publishing at Simon and Schuster, agrees.

Desperate Times ... ?
June 7, 2011

No doubt you’ve heard that Simon & Schuster, Penguin Group USA and Hachette Book Group have agreed to create a shared website, to be called They will provide start-up financing, but … at least 14 publishers will participate. … My first reaction was that this really speaks to that whiff of desperation in the air for publishers.

Use a PAR Statement to Sell More Books
May 10, 2011

You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems?

For Publishers, It’s All about the Data
May 9, 2011

It has to be some kind of sign of the times that none of the expert presenters at the 8th Annual Making Information Pay conference of the Book Industry Study Group on May 5 bore the title of Publisher, Editor, Operations or Production executive.

Nonetheless, getting to the heart of the matter, “we can no longer go with gut instincts,” said Scott Lubeck, BISG Executive Director. … “Show me the data,” and we can point ourselves in the right direction.

Confessions of a Twitter Contest Addict: What You Can Learn From My Addiction
June 15, 2010

Hello, my name is Janet. And I am addicted to Twitter contests.

I swear I haven't always been this way. Sure, I'd entered a contest here and there if the prize was particularly enticing (I really wanted that all-expenses-paid trip to the Super Bowl that one year), but I always was the stereotypical “I never win anything” type. I equated entry forms with lost causes, and therefore, generally avoided them. Why waste my time?

Amazon Exclusivity Deals: Who Wins?
March 26, 2010

It seems every week I receive a press release or read a news article about a new e-book exclusivity agreement an author has struck with Amazon. This week, it was best-selling science fiction author F. Paul Wilson.

According to the press release I received from Amazon, Wilson has made five of his books available in the Kindle Store exclusively for one year using Amazon's e-book self-publishing tool, Digital Text Platform.

'Flawless' Campaign: Bringing Sexy Marketing Back?
February 26, 2010

Quite honestly, as a consumer, I rarely see a marketing campaign for a book that excites me, or gets people talking. I understand that book publishers generally don't have the marketing budgets to support big, splashy campaigns for a single title, but as a book lover, it's difficult to see the launch of so many great books often met with a collective yawn from the general public.