Stop selling your books and make more money.
This may sound like an odd notion to a publisher, but you can achieve the most success by not selling your book, but by selling the benefits potential customers will get from your book’s content. In other words, the form in which your content is sold is less important than the content itself—particularly to non-retail buyers (in corporations, associations, etc).
Frank Fochetta, the Vice President and Director of Special Sales and Custom Publishing at Simon and Schuster, agrees.
I promised to discuss the top six negotiating traps. But I just couldn't stop at six: Here are two more traps to avoid when seeking a large-quantity book sale with a corporate buyer: 7) Not seeking common ground and 8) Focusing on the sale of books
The process for selling your books to corporate buyers can often moving at a pace that's often slower than you'd like. Do NOT force a deal.
No doubt you’ve heard that Simon & Schuster, Penguin Group USA and Hachette Book Group have agreed to create a shared website, to be called Bookish.com. They will provide start-up financing, but … at least 14 publishers will participate. … My first reaction was that this really speaks to that whiff of desperation in the air for publishers.
You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems?
It has to be some kind of sign of the times that none of the expert presenters at the 8th Annual Making Information Pay conference of the Book Industry Study Group on May 5 bore the title of Publisher, Editor, Operations or Production executive.
Nonetheless, getting to the heart of the matter, “we can no longer go with gut instincts,” said Scott Lubeck, BISG Executive Director. … “Show me the data,” and we can point ourselves in the right direction.
Hello, my name is Janet. And I am addicted to Twitter contests.
I swear I haven't always been this way. Sure, I'd entered a contest here and there if the prize was particularly enticing (I really wanted that all-expenses-paid trip to the Super Bowl that one year), but I always was the stereotypical “I never win anything” type. I equated entry forms with lost causes, and therefore, generally avoided them. Why waste my time?
It seems every week I receive a press release or read a news article about a new e-book exclusivity agreement an author has struck with Amazon. This week, it was best-selling science fiction author F. Paul Wilson.
According to the press release I received from Amazon, Wilson has made five of his books available in the Kindle Store exclusively for one year using Amazon's e-book self-publishing tool, Digital Text Platform.
Quite honestly, as a consumer, I rarely see a marketing campaign for a book that excites me, or gets people talking. I understand that book publishers generally don't have the marketing budgets to support big, splashy campaigns for a single title, but as a book lover, it's difficult to see the launch of so many great books often met with a collective yawn from the general public.
