The people who actually buy and read books are still mostly nameless and faceless individuals from a publisher’s point of view. This, despite the fact that there are plenty of opportunities for publishers to establish a direct relationship with consumers. I’m not necessarily talking about selling direct; I’m referring to the opportunity to build a…
“Buyers are liars,” is a term some salespeople use to describe their customers. They believe prospective buyers distort the truth to put themselves in a better bargaining position. Regrettably, in some cases they are correct, so be on guard when negotiating the sale of your books to some corporate purchasers. According to studies among business…
The National Park Service turned 100 on August 25, 2016. Given this historic milestone, it seems appropriate to talk about how publishers can sell books through gift shops at parks and historic sites. Gift shops offer a significant opportunity to publishers, particularly those that create educational content about local history. Millions of consumers visit national…
When it comes to email marketing, publishers and online media groups rely on this channel more than most businesses to attract audiences to their content. The larger and more engaged the subscriber base, the higher the ad revenue; it’s no secret that digital publishers must make newsletters enticing to drive readership and website visits. Despite…
Do you still shop at your local bookstore? I typically go once, maybe twice a year, and the last time for me was December 2015. I made a rare summer visit to my local Barnes & Noble this weekend in search of books for my almost six-month-old grandson, Jasper. No matter how good Amazon makes…
Augmented Reality is by no means the newest (technology) kid on the block. Though it seems that we’re only now tapping into its true potential – to enable us to connect in a more immersive way with the world, brands, and with each other. New Augmented Reality (AR) businesses are popping up everyday. Blippar for…
It’s common practice today for publishers to buy online ads for promoting their books. The inexpensive cost and targeting capability make digital platforms, such as Google Adwords, Facebook Ads, and various high-traffic websites, seem like appealing choices. But, are real readers actually seeing the online book ads that publishers purchase? You might be surprised that…
Let me preface this by saying I run a literary fiction micro-publisher operating much in the mold of how full-service traditional publishing has for years, although because my overheads are so low, I pay my authors 50% of print and 70% of ebook royalties, something I realize large publishers cannot do. As self-publishing continues evolving,…
Bookish social network site Riffle is dedicated to helping readers find new books and discuss their favorite reads with like-minded users. Riffle CEO Neil Baptista says that Riffle is an inspiration platform that drives book discovery by connecting users with fellow readers, librarians, authors, and book deals. The site is free to join and offers…
U.K.-based Novellic is tackling the dual challenges of book discovery and connecting with like-minded individuals through its newly launched book club app. It's part meetup tool for users to organize book club meetings and book recommendation platform where different clubs can review and share their latest reads. The app launched on the UK App Store…
