Digital Printing Grows Up: How Book Publishers Are Capitalizing on New Printing Technology to Capture Greater Profits
Sponsored by: Gasch Printing
Speakers: Angela Bole, Executive Director, IBPA; Deborah Leaner, CEO, Y-Not Publishing Company LLC; Stacey Victor, Production Manager, M.E. Sharpe Publishers
After a decade of growing pains, digital printing has come into its own. What publishers once perceived as a cheap but low-quality printing option has evolved into an industry that can produce books that are indistinguishable from offset offerings and have enabled new authors and self-publishers to enter the print market at a fraction of the cost. Digital printers have expanded their repertoires to help publishers and self-publishers alike implement a variety of printing strategies, from one-offs to print to stock. This webinar will explore these distinct printing models and provide concrete examples from publishers who have successfully integrated digital printing into their business.
Attendees will learn:
- How to find the right printing partner and why forming a meaningful relationship with them leads to better quality books and greater profits.
- The difference between one-off POD, print to stock, and offset printing strategies and how publishers are implementing them
- How new authors can quickly and affordably enter the market through short-run digital printing and thoughtfully expand their printing efforts as their audience grows