Amazon’s Jeff Bezos Doesn’t Want An Empire, He Wants The World

Two years ago, faberNovel published a study called “Amazon.com: The Hidden Empire.” Detailing the strategies by which the company had gone from a scrappy startup to a world-dominating e-commerce site in the course of 17 years, the study generated a lot of discussion on the web.

We called it “The Hidden Empire” because at the time, Amazon was somewhat of a secret giant. Of course everyone bought their books on Amazon, but in 2011, the mainstream opinion was that Apple, Google and Facebook were the giants of the times.

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