E-Book Adoption in U.S. Nearing 25%, India and Brazil Best New Opportunity

In April and March, nearly a quarter of Americans tried reading an e-book, up from about 20% in February, according to new data from Bowker.

In a presentation at the Publishers Launch conference in New York mostly focused on international adoption of e-books and e-reading, Bowker’s president of publishing services Kelly Gallagher announced the new figure. While the U.S. is still growing in terms of e-book use, the rest of the world is catching up.