Hachette Streamlines Apps Strategy
Hachette UK has "canned" many of its apps to focus on "fewer and better" following its acquisition of mobile apps and games developer Neon Play in June, its chief executive Tim Hely Hutchinson has revealed.
At the same time, he said in the future games could be as important to its business as children’s books or sci-fi and fantasy.
Appearing on a "virtual panel" at today's FutureBook Conference (1st December) via video, Hely Hutchinson said that Hachette had adjusted its apps strategy to a "less is more" approach. Publishers are “amateurs” in the app space he admitted, himself unable to name a single example of an app from the book world that had "blown [him] away".