Innovation Is the Only Way to Increase Ebook Sales

Deja Vu hung thickly as I read the headline. “Again?” I asked. This time, it was Publishers Weekly with “Soft Ebook Sales Underscore Down HBG Results,” coming on the heels of the PW article three days ago “Declining Ebook Sales Hit Home.”

That makes three of big five reporting declining ebooks sales. Is this news?

Unfortunately, not so much. The stats and press articles have been reporting this neo-dramatic death march for far too long.