Kindle Debuts In Canada, Targets Kobo

After tentative first steps, e-commerce giant Amazon is going on the offensive in Canada’s burgeoning e-reader market, finally debuting its Kindle north of the border in a direct challenge to the country’s top-selling Kobo.

But e-bookworms shouldn’t expect the same prices or selection granted to Kindle users in the U.S.

“It’s the big entry,” said Amazon’s vice-president of Kindle Peter Larsen, who flew to Toronto from Seattle to make the announcement.