There's a great piece by the Scholarly Kitchen's Joseph Esposito this week that asks, in response to the latest corporate megamerger between Penguin and Random house, "Why did publishers get so big?" His breakdown of the larger forces that led to larger publishers is exquisite. —Brian Howard
Quoth Esposito:
"For many people the rationale for bigness is all-too-evident: greed. But while greed can be a strong motivator, it is not a strategy. To put this another way, why does greed always reach for bigness? What is it about bigness that makes it economically irresistible?"
...
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
