As tablet sales surge and put downward pressure on dedicated e-reader ownership growth, publishers are pessimistic that tablets will provide readers with an enticing reading platform. According to a recent Digital Book World survey, conducted by Forrester Research, 31% of publishers think iPads and other tablets computers are the ideal e-book reading platform, down from 46% a year ago.
Only 30% of publishers think reading tablets like the Nook Color and Kindle Fire are an ideal reading platform. This question was not asked in the previous year’s survey.
...
More Suggested Content:
MPA Releases Benchmark Magazine Mobile Media Study
November 21, 2011
From News
MPA has issued “The Magazine Mobile Reader,” the first study to exclusively examine the attitudes and behaviors of a select group of consumers: tablet and e-reader owners.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated
