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Survey: Publishers Sour on Tablet as Reading Platform

January 30, 2012

As tablet sales surge and put downward pressure on dedicated e-reader ownership growth, publishers are pessimistic that tablets will provide readers with an enticing reading platform. According to a recent Digital Book World survey, conducted by Forrester Research, 31% of publishers think iPads and other tablets computers are the ideal e-book reading platform, down from 46% a year ago.

Only 30% of publishers think reading tablets like the Nook Color and Kindle Fire are an ideal reading platform. This question was not asked in the previous year’s survey.

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