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Most authors and rights owners share a dream. Some keep it buried deep inside themselves, some pursue it with aggressive abandon. “I wish my story would be heard, I wish it would be turned into a movie, I wish fans would line up for days for the book launches…” – they want their story to be a worldwide entertainment franchise.
The creation of a transmedia success story is only a reality for 0.01% of titles, out of reach for nearly every storyteller or rights owner. The reason is not difficult to identify: it costs a lot of money to produce a film, make a video game, or build an app, and the emergence of Virtual Reality (VR) is yet one more medium requiring big bucks for big experiences.
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