Why Amazon's 'Netflix for books' Might be Doomed Before It Starts
"The everything store" was never the extent of Amazon's ambition. Jeff Bezos has built a business that is, ultimately, about offering every kind of access to every kind of thing. You can buy shoes and coyote urine, subscribe to periodicals and deodorant, stream music and movies and TV shows. Oddly, books have been the holdout, as Amazon's fights with publishers have largely kept it from experimenting with new forms of packaging and distribution.
That's what's so exciting about Kindle Unlimited, the $9.99 / month subscription reading service Amazon appears to be ready to launch.
- Companies:
- Amazon.com
- HarperCollins
- People:
- Jeff Bezos
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