Why an Ebook’s Price Impacts Sales More Than You Think

If you've been reading the BookBub Partners Blog for awhile, you already know that the size of a discount can impact the number of copies an ebook sells during a price promotion. In this post, we'll be looking at the relationship between discount price and conversion rate, or how many people buy a book after clicking through to its product page.

Why is this important? A negative trend would suggest that higher prices dissuade readers who showed initial interest in your book (by clicking on the link to the product page) from making the final purchase.