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Why One Insanely Successful Author Ditched Traditional Publishers And Went With Amazon Instead

January 29, 2013
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Tim Ferriss is an entrepreneur, lifestyle hacker, and author who writes about how to optimize aspects of your life.

His newest book is 4-Hour Chef, and while there are plenty of recipes in it, it's actually about about how to maximize your learning ability. Ferriss teaches the reader the techniques he used to go from being indifferent towards cooking to becoming a kitchen warrior.

Ferriss' previous books, 4-Hour Workweek and 4-Hour Body, were released through conventional publishers, but he's one of a growing number of A-list authors opting to go with Amazon's publishing model instead.

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