Why Teenagers Are So Resistant to Ereaders

It’s worth remembering that, against all odds, the sale of physical books is on the up and the sale of digital books is falling. A lot. Maybe you’re thinking, “Well, adults and young children read books too! No evidence to say that teens aren’t going digital”. Hah. Well… A survey carried out for the Bookseller Children’s Conference in 2015 claims that 16-24 year olds (the same demographic that BBC Three went online to reach, remember) prefer physical books to digital books, with 64% saying print books were their favorite and 20% saying they didn’t mind. While teens may well be more likely to embrace ebooks than those of an older age demographic, I think that’s a really clear indication that we’re not shifting wholesale away from tradition – not when it comes to books anyway.