Cover Story: 41 Tips for Building Online Communities

Wiley’s “For Dummies” book series has two main social networking pages, on Twitter and Facebook, in addition to a “Dummies Man” profile page on Facebook.

Scholastic has capitalized on the nostalgia surrounding the 60-year-old Scholastic Book Clubs to create a Facebook page dedicated to the program. Fans can share memories and photos related to books they loved as children and access “ClubHouse” videos, featuring current Book Club editors talking about books and authors.