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News & Trends : App Watch

A look at what publishers are launching in the mobile space.

May 2011
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Application: HMH Fuse: Algebra 1 App

Produced By: Houghton Mifflin Harcourt

Price: $59.99

Description/Features: Designed for the K-12 education market, this iPad app provides HMH's "Holt McDougal Algebra 1" core curriculum with a host of interactive capabilities, including: step-by-step animated instruction that provides clues as students move through steps of a problem; the ability to write, record and save notes; access to more than 400 tutorial videos; quizzes, and a game option. The $59.99 cost covers content access for one iPad; content and all subsequent updates are available to be downloaded to the device for the term of six years.

 

Application: Sesame Street eBookstore iPad App

Produced By: Sesame Street/Impelsys

Price: Free for app access; subscription options to read books

Description/Features: The app provides access to more than 150 Sesame Street e-book titles, which also are available at Sesame Street's e-bookstore, Ebooks.SesameStreet.org. Users can download the app and browse titles for free; to read any or all e-books, users are prompted to subscribe for $3.99 for one month or $39.99 for one year. Those who subscribe through the website also have access to their subscription through the app. Subscribers may preview content, view their bookshelf, and download all or select titles directly to their iPads. E-book titles are offered in three formats: e-books; audio e-books with story narration, sound effects and music; and animated e-books featuring full-color animation.

Application: Sherlock Holmes' The Adventure of the Speckled Band

Produced By: Byook

Price: $1.99

Description/Features: France-based Byook gives Sherlock Holmes the movie treatment in its first app, "Sherlock Holmes' The Adventure of the Speckled Band." Available on iOS devices in English, French and Spanish, the experience of reading Sir Arthur Conan Doyle's text is enriched with animation, sounds and pictures—think startling screams and blood oozing onto the page.

Application: The Little Mermaid

Produced By: Auryn Inc.

Price: $3.99

Description/Features: Billed as "the first-ever underwater storybook experience," The Little Mermaid iPad app features the classic children's book by Hans Christian Andersen with illustrations by Lisbeth Zwerger. To help simulate the experience of reading underwater, the app includes sounds and visuals such as interactive water ripples and splashes, and interactive fish that guide children from page to page.

 

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MORE ON E-BOOKS & DIGITAL PUBLISHING >>

FROM THE BOOKSTORE

<P>“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” <BR><STRONG>--Chris Brogan</STRONG>, president of Human Business Works <BR><BR>“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In <EM>Social Media ROI</EM>, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” <BR><STRONG>--Jay Baer</STRONG>, coauthor of <EM>The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social <BR></EM><BR>“<EM>Social Media ROI</EM> gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with <EM>Social Media ROI</EM>.” <BR><STRONG>--Geoff Livingston</STRONG>, author of <EM>Welcome to the Fifth Estate</EM> and <EM>Now Is Gone</EM> <BR><BR>“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.” <BR><STRONG>--Kyle Lacy</STRONG>, principal at MindFrame (yourmindframe.com) and author of <EM>Branding Yourself <BR></EM><BR>“Ladies and gentlemen, the social media code has officially been cracked. In <EM>Social Media ROI</EM>, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.” <BR><STRONG>--Sally Hogshead</STRONG>, author of <EM>Fascinate: Your 7 Triggers to Persuasion and Captivation</EM> <BR><BR>“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.” <BR><STRONG>--Brandon Prebynski</STRONG>, social media strategist <BR><BR><STRONG>Use Social and Viral Technologies to Supercharge Your Customer Service! <BR></STRONG><BR>Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. <EM>Social Media ROI</EM> delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. </P> Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do


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